Google Tag Manager is a tag management system that allows you to create and monitor tags on a user interface, without writing new code each time you want to construct a tag. You simply embed the Google Tag Manager code into each page of your website. This eliminates the manual process of creating tags, making your marketing process more efficient and precise.

Google Tag Manager does a few things: first, it allows your developers and IT department to focus on bigger-picture tasks by eliminating the burden of coding each individual marketing tag.

Second, since Google Tag Manager codes the tags…


Google Analytics 4, or the Web + App Property, is a new implementation of Google Analytics that is meant to bring together data from websites and apps. It also includes built-in engagement tracking and focuses more on event-driven data than just on pageviews and sessions. While this Property template is built to view websites and mobile apps in one report, it can also be used for tracking websites only. This type of Property has been in ‘beta’ for over a year but is now the default template when creating a new Property in Google Analytics and will be the focus…


Google Tag Manager click-triggered conversion events

Google’s Tag Manager provides a user-friendly means to track these kind of click-triggered conversion events. For the purposes of this article, let’s assume you’ve already mastered Google Tag Manager Basics for Beginners and know the Ways Google Tag Manager Will Help Your PPC (or SEO) efforts. Event tracking with this platform is a bit more advanced, so this post will walk through the general setup and troubleshooting of click triggers. In its most basic form, a click trigger can be used to measure anything a user might click on a website or post-click landing page.

Some of the most common…


Why Track Google Analytics Custom Alerts?

Have you ever noticed a sudden drop or spike in your website traffic? Or, you may have noticed an increase or loss in eCommerce sales, email signups, or forms conversions. Sometimes, such a sudden increase can be fake and harmful to your site unless you’re running a specific campaign.

Imagine you’re busy with something more important and weren’t checking your Analytics data for quite some time. Chances are your Analytics reports showed unusual spikes or drops in user interaction but you missed them. When you finally got back, you discovered a massive loss.

Google Analytics custom alerts help to prevent…


Some of the questions basic GA data doesn’t answer by itself:

Which of the activities that visitors perform on your site equal success for your business?

  • Which visitor actions earn you money?
  • Which actions drive additional visitors or repeat visits?

Which visitor activity is signal? Which one is noise?

  • What are the specific circumstances that lead to success or failure?
  • What are the characteristics of a successful visitor?

Adding features like Demographics, Interests, and Ecommerce can help you see more about who your visitors are, the products you’re successfully selling, and the revenue you’re earning.

But there are three features…


Setting Up Your Google Analytics Account

Let’s begin with your Google Analytics account. If you don’t have an account, then this is the first place to start. If you already have an account, just skip over the first two steps below and start at Step 3.

Here are some simple steps to follow to get up and running with Google Analytics…

Step 1: Create a Google Account

In order to use Google Analytics, you need to have a Google account. If you already have a primary Google account such as Gmail, YouTube, or Google Drive, then you’ll want to set up your Google Analytics account under the same name. …


There are 5 core pillars of a high-converting ad campaign

Pillar 1: The Offer

Does your customer avatar want what you’re offering? Your offer should get your customer from point A to point B.

Pillar 2: Ad Targeting

Discovering how you can target the right audience on Facebook will definitely require some research and marketing dollars on A/B testing.

Here are my favorite targeting options:

=> Lookalike Audience

=> Interest-based targeting

=> Broad open targeting

Pillar 3: Ad Creative

The ad creative should captivate people’s attention and get them to stop scrolling through their newsfeed.

There’s a lot of debate…


Google analytics conversion tracking is very important for any ecommerce websites.

Conversion rate: Definition

The average number of conversions per ad interaction, shown as a percentage.

  • Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
  • If you’re tracking more than one conversion action, or you choose to count “Every” conversion, your conversion rate might be over 100%…

The Facebook pixel

You or your web developer can implement the pixel directly on your website. When you implement the pixel, it can describe the actions that people are taking on your website to help you accurately track the right events with no additional code required.

If you’re using Facebook ads — or you plan to use them in the future — there’s one key tool you should start using right away. The Facebook Pixel will help you get the most out of your social ad budget. Here’s everything you need to know about how it works.

What is the Facebook pixel?

The Facebook pixel is code that…


Why you need Google Analytics

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or…

Dataispower

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